Post by account_disabled on Mar 7, 2024 4:35:36 GMT
We all know how important the emotional component is in the purchasing process. Although many expenses are driven primarily by a practical and rational purpose, it is undeniable that in some aspects of our lives the heart and feelings are what drive us impulsively to buy. In today's article we will talk about emotional marketing, that is, the branch that aims precisely to intercept this most irrational component of ours . Starting from the definition, we will see strategies and examples for emotional marketing, which are very effective if set up correctly.
Emotional marketing: definition and variations As anticipated in the previous paragraph, emotional marketing is that strategy that is based on emotional processes, aiming to break down the psychological resistance to purchasing which usually derives from the more rational component of our mind. Being Hong Kong Telegram Number Data able to base the relationship between company and potential customers on an emotional level, the strength of this bond is truly remarkable. The result? Transactions are almost always faster and more irrational , to the benefit of loyalty and ROI. Human emotion, obviously, is made up of a truly broad spectrum of emotions and, unlike what one might think, purchases are not always guided by a positive feeling.
Although the perceived value of the product, trust in the brand, and the sense of belonging can be absolutely common values, sometimes emotional marketing can also leverage states of mind such as guilt or fear, making what is sold identified as the solution to a problem . Another great lever on which emotional marketing is based is, without a doubt, the temporal one . Giving the user a close and (often only apparently) inevitable deadline, after which he will no longer be able to possess what he wants, puts him in a position where pure desire and immediate gratification override any other form of reasoning . Emotional marketing with positive values In the previous paragraph we very quickly mentioned some of the positive emotional values that a company can focus on to involve its target.
Emotional marketing: definition and variations As anticipated in the previous paragraph, emotional marketing is that strategy that is based on emotional processes, aiming to break down the psychological resistance to purchasing which usually derives from the more rational component of our mind. Being Hong Kong Telegram Number Data able to base the relationship between company and potential customers on an emotional level, the strength of this bond is truly remarkable. The result? Transactions are almost always faster and more irrational , to the benefit of loyalty and ROI. Human emotion, obviously, is made up of a truly broad spectrum of emotions and, unlike what one might think, purchases are not always guided by a positive feeling.
Although the perceived value of the product, trust in the brand, and the sense of belonging can be absolutely common values, sometimes emotional marketing can also leverage states of mind such as guilt or fear, making what is sold identified as the solution to a problem . Another great lever on which emotional marketing is based is, without a doubt, the temporal one . Giving the user a close and (often only apparently) inevitable deadline, after which he will no longer be able to possess what he wants, puts him in a position where pure desire and immediate gratification override any other form of reasoning . Emotional marketing with positive values In the previous paragraph we very quickly mentioned some of the positive emotional values that a company can focus on to involve its target.