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Post by shiyabul on Aug 21, 2024 5:36:31 GMT
All Rights Reserved. / Terms of Use customers tend to enter sales conversations having already determined which offerings resolve their needs. This shift in education can add hours back to the salesperson’s day. …ONCE A CUSTOMER CHOOSES TO ENGAGE WITH A SELLER, THEY’RE CLOSE TO CHOOSING THE PRODUCT OR SOLUTION THEY WANT. Sellers should turn this gifted time into further education for themselves, through resources from case studies to competitor product reviews. They can use what they learn to better position their products https://lastdatabase.com/ and services, as well as craft new solutions: the pain points a product can solve, the benefits it provides, and how it stacks up against the competition. Inside Opportunity : Find profit in declining connection rates. Pre-COVID- pandemic, marketers tended to rank their connection rate (the number of attempts it takes for a salesperson to reach an intended target) as one of the most important metrics of customer acquisition. But now connection rates at our inside sales contact centers are down by %. Our conversion rates, however, are up by %. This is a welcome shift because conversions equal cash. Connections just account for talking. Like we said earlier: once a customer chooses to engage with a seller, they’re close to choosing the product or solution they want.
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