Post by account_disabled on Dec 3, 2023 3:52:29 GMT
Marketing automation is not a new technology but has been on the rise in recent years. The invention of marketing automation tools dates far back to 1992.
The first marketing automation software was developed Phone Number List by Unica and was used to automate email marketing even before people had access to email. Though it failed, it set the tone for future marketing automation. After this, It was around 2003 when businesses and marketers began to welcome automation.
Today, businesses and digital agencies whether small, medium, or big are adopting automation in many areas of their day-to-day business activities, but more so in marketing than in others. Now, email marketing software, social media management software, and content marketing software, among others, are filled with automation features that not only make relevant tasks easier but also help generate faster and better results.
In a survey carried out by Marketing Automation Analytics, it was discovered that businesses and agencies who use marketing automation to boost and manage their marketing efforts secure more leads and conversions, improve customer loyalty, have quicker response times, more website traffic, and easy collaboration between marketing and sales departments.
The global market for marketing automation software is over $ 5 billion in 2022 and is projected to increase by 40% in 2023. Marketers and businesses who are already using automation plan on increasing their marketing automation budget by 2023. This only means that the ROI on Marketing automation is really good and what taking advantage of.
The first marketing automation software was developed Phone Number List by Unica and was used to automate email marketing even before people had access to email. Though it failed, it set the tone for future marketing automation. After this, It was around 2003 when businesses and marketers began to welcome automation.
Today, businesses and digital agencies whether small, medium, or big are adopting automation in many areas of their day-to-day business activities, but more so in marketing than in others. Now, email marketing software, social media management software, and content marketing software, among others, are filled with automation features that not only make relevant tasks easier but also help generate faster and better results.
In a survey carried out by Marketing Automation Analytics, it was discovered that businesses and agencies who use marketing automation to boost and manage their marketing efforts secure more leads and conversions, improve customer loyalty, have quicker response times, more website traffic, and easy collaboration between marketing and sales departments.
The global market for marketing automation software is over $ 5 billion in 2022 and is projected to increase by 40% in 2023. Marketers and businesses who are already using automation plan on increasing their marketing automation budget by 2023. This only means that the ROI on Marketing automation is really good and what taking advantage of.